The Backyard Sessions Festival is a family-friendly two-day electronic music festival in Folkets Park, located in the heart of Malmö. The festival takes place on a Saturday and Sunday, where guests will be able to enjoy both international artists as well as local talent to keep them on their feet throughout the day and night.
Over the course of four years, I’ve developed the visual identity of Backyard Sessions into a staple of the Malmö music community. Rooted in making electronic music accessible to everyone, the BYS visual brand focuses on openness, equality, an international feel, and above all fun.
Brand identity, stationary kit, podcast & single release template, promotional material & social media visuals